Before the digital revolution access to large audiences was restricted to a select few media outlets. Before the digital revolution, the majority of media used by people was owned by companies like broadcasters, magazines, newspapers and production houses.
Online media has changed the business landscape. Now anyone can produce media and distribute it through an online platform that is distributed to a vast number of customers. Owned Media is the term used for this expansion of reach.
However, the ease with the production of content and shared can cause problems. Internet memes, unauthorized song use, and the aforementioned Internet memes are a few examples of how the lack of clear copyright laws can make it difficult to manage online media.
In 2023, if a business produces and distributes its own content to a customer list, it could be considered to be a “media company”. This includes businesses which produce their own content like videos, podcasts, YouTube videos and electronic books. A digital media company’s goal is to reach out to their audience and build their brand via word-of-mouth and social media. These goals can be achieved via paid advertising platforms like PPC, Facebook Ads Online media and business and Google Adwords. However, effective social media marketing takes lots of time to be successful.
