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Digital entrepreneurship refers to the development of internet-powered business models. It is not tied to location and relies on laptops smartphones and the internet as well as other technologies to sell globally, sell products and services like books, and provide customers with a digital experience. The rise of digital technology has made the world smaller and opened new opportunities for business. It has also made it easier for traditional companies to adopt a digital approach to ensure they can retain their client base and expand beyond their physical locations.
Digital entrepreneurs require a range of strategies to build and sustain an internet-powered business. These strategies include scalable business models, strategic networking and partnerships. They also include effective communication and perceptive management. Digital entrepreneurs must also possess an unwavering perspective and be able to tackle roadblocks.
When it comes to creating and using a digital artifact that is scalable the digital entrepreneur must be able recognize an appropriate value proposition (VP). This typically involves the identification and utilization of disruptive VPs that could transform existing business models into digital ones, or even create new ones. Netflix, Airbnb and Uber are just a few examples of digital entrepreneurs who have utilized this method to their advantage.
The case study methodology is an appropriate research design for studying digital entrepreneurship. This is because it allows the investigation of real-world events and can help answer “What” and “How” questions.
